No matter what type of business you own, branding is essential to your success. Not only do you want your business to stand out, but it needs to look professional too. From your website and social media pages, to your flyers and product labels, developing a personal brand is a necessary investment for your business.
Are you a new business owner trying to figure out how to market yourself? Branding should be your first priority! Luckily, we’ve compiled some helpful tips for creating a personal brand, and how we can help.
Outline Your Vision
What are you hoping to achieve with your business? Are you selling products or providing services? Who is your audience? How should I present myself? These are all crucial questions to ask yourself when developing your brand.
Outlining your vision will help you figure out how to market your business. A great place to start is with a mission statement. Outline your goals, actions and attitudes in your mission statement, and use it as a short summary of your brand. Your mission statement can be used in a variety of ways. Add it as your social media bio, a headline on your website or as a slogan on your business cards.
Along with your mission statement, the foundation of a great brand is a set of core values. What matters most to you? Depending on your business, it could be serving the local community, helping fight climate change or helping your chosen political/social cause. Knowing these values will help you learn how to present yourself and your business to the world.
Build Your Style Guide
Once your basic values and mission are set in place, it is time to put together your aesthetic. In the marketing world, we call this a style guide. A style guide usually consists of your chosen fonts, colors, logos and graphics that are used for marketing purposes. You want your brand to be recognizable, and having the same style for your social media posts, website design and promotional materials is essential.
Not only is it easier to use the same fonts and colors, as your brand grows, so will your recognition. Take McDonald’s for example, most of us automatically think about it every time we see red and yellow together. Luckily, design programs like Canva make it easy for anyone to create a brand kit based on your brand’s colors, fonts and logos.
Your style goes beyond the graphics and should also be evident in your copy. What kind of tone do you want to portray? Is your business educational and concise? Or fun and casual? Making this distinction will determine how you write blogs, website content and social media captions. This also comes in handy when conducting SEO and hashtag research.
Get the Experts to Help You
Developing your brand is a daunting task. You might not have all the answers right away, and that is okay! Just like you, your brand develops and changes over time. If personal branding is something you need help with, we have you covered.
Our branding specialists can help bring your vision to life by designing logos, social media posts, websites and promotional materials. Give us your basic brand concepts and we will take it from there! Contact us today to get started building your brand.