• Taylor Bragg

How to Prepare for Small Business Saturday

With the holiday season fast approaching, business owners everywhere (including us!) are gearing up for the sometimes dreaded Black Friday weekend. Not only will every retailer under the sun be offering deals and sales, this year will be a completely different story due to the pandemic. While Black Friday and Cyber Monday get most of the attention during the post-thanksgiving shopping rush, Small Business Saturday is just as vital.

What is Small Business Saturday? Started by American Express in 2010, Small Business Saturday started as a way to fill the shopping gap between Black Friday and Cyber Monday, but also a way to support smaller businesses that typically get buried underneath corporate behemoths like Amazon and Apple.

If you run a small or medium sized business, taking advantage of Small Business Saturday is a must. Not only will more shoppers be searching for small businesses to support, but they will be looking for deals too. How do you prepare for Small Business Saturday? Here are a few tips and tricks to get the most out of this holiday season.

Keep Things Simple

Holiday shopping is stressful enough as is. It is essential to make a shopper’s experience simple and straightforward. Keep your deals simple by limiting choices, offering easy-to-use coupons and utilizing online marketing. The last thing you want to do is confuse shoppers with a convoluted sale. For example, here are two different sale options:

  • Save 20% on only lavender, clove and cherry scented candles. All other flavors are only 10% off and only when you use promo code CANDLE20 at checkout with a purchase of $50 or more.

  • All candles are 20% when you use CANDLE20 at checkout.

Not only is the first example confusing (it stressed me out just to write it!), but it assumes that your shoppers will take the time to actually read all of it. With a majority of shopping being done online these days, users are constan