As a mental healthcare provider, you wear many hats. Your clients rely on you to provide top notch counseling, coaching and therapy. Between working with clients, studying new trends and managing your practice, marketing is the last thing you want to think about.
If you are struggling with marketing your mental health services, here are three tips that will help you increase your online following and client base.
Know Your Client
What population are you serving and who benefits from your clinical expertise? What is your niche? Knowing who your clients are tells you where to focus for social media posting, ad campaigns and branding.
A niche in mental health counseling is related to having a product or service that appeals to a small, specialized section of the population. Clinicians need to know their niche to identify who their clientele is.
For example, your niche could be facilitating support groups for disabled veterans or offering grief counseling services to trauma victims. The more specific a niche is, the more specialized your marketing needs to be.
Your Clientele’s Preferred Media
Depending on your main demographics, you need to focus on what online platforms appeal to them. Younger clients spend more time on newer platforms like Instagram and TikTok. Older clients prefer Facebook and digital newsletters.
If you plan on running ads, it is essential to know what platforms give you the most traffic. Running ads can be as simple as boosting a Facebook post or running a Google ad. Consider consulting with a digital marketing agency when running online ads so you can get the most out of your budget.
Reflect your ideal clients in your content by staying on top with current trends. This is crucial in the mental health world since tactics are always changing. Discuss current events that affect your clients. Research new ideas for your practice so your clients see you as an industry leader.
Direct content to how they feel and how you can support them. After all, your practice is supporting clients just like them. No matter what your content focus is, always offer sympathy and guidance to your clients to show that you are there for them.
Hire the Marketing Pros
Mental health marketing is constantly changing. To get the best results for your marketing campaign, consulting with a digital marketing agency will help you maximize results and gain more clients.
At Johnson Branding and Designs, we work closely with mental healthcare providers to increase their online following, gain insights into their audience and connect them with potential clients. Contact us to see how we can grow your practice. Our social media specialists are ready to help you.