Updated: Sep 21, 2020
In the digital age, marketing for your small business needs to include social media. Social media is one of the best ways to bring in new customers, expand your network and engage in your community.
An article published by Forbes stated that social media “should be the pulse of your company” because it lets customers know that you are active and engaging. For younger audiences, a strong social media presence is especially important.
You may be asking yourself, What social media platforms are best for my business? How do I know when or what to post? How do I grow my following? Here are some tips that business owners need to know about social media marketing.
Know Your Audience
The first step in growing your online presence is to know your audience. Knowing your audience will make it easier for you to know what to post and how to engage with followers. For example, older audiences tend to gravitate towards Facebook, while millennials and Gen-Z’ers prefer newer platforms like Instagram and TikTok.
Unsure of what your audience is? Luckily, most social media platforms have built-in insights that track user engagement. Insights usually track the age, gender and geographic location of your users while also monitoring peak traffic times throughout the week. You can use these statistics to determine your best course of action.
As your following grows, so will your brand. Ensure users will recognize your posts right away through consistent branding and formatting. This may involve logos, specific colors and fonts used in your posts to give your platforms an overall theme. Using these tactics will make your pages visually appealing and eye-catching.
Staying on top of Trends
Social media trends are always changing so it is essential to keep up with current trends to keep your pages relevant. According to an article from Smart Insights, here are some top social media trends for 2020 and beyond:
Explore alternative platforms such as Twitter, TikTok and Pinterest.
Utilizing social media for customer service. Answer customer questions easily through social media messaging.
Get involved with your community: Followers are not the only goal. Engaging with users and fellow business owners is a great way to enhance your reputation and grow your following.
Consult with Experts
Knowing the best strategy for your social media platforms is challenging and time-consuming. Let us help you grow your following and your business. At Johnson Branding and Designs, we specialize in social media marketing by researching current trends and staying on top of your insights.
Our dedicated team is here to help small business owners grow their brand. Contact us today for a consultation.