• Taylor Bragg

The Do's and Don'ts of Instagram

Instagram is one of the most popular social media platforms out there. As of 2018, Instagram has over one billion monthly active users, with 500 million of those users using the platform daily. Compared to other social media platforms, its growth is unprecedented, making it an essential part of any business plan.

While Instagram is user-friendly and provides insights for business owners, it is crucial to understand how to get the most out of your account. Here are some do’s and don’ts for using Instagram.

Do Post Regularly

As with any business practice, consistency is key. Stay engaged with your followers and keep them up to date by posting regularly. Some accounts post daily, while others stagger their posts throughout the week. Users want to see that you are making an effort to engage with them, making them more likely to follow you and tag you in posts.

Don’t Make it Complicated

Simplicity is the name of the game when it comes to Instagram. According to a study, the average attention span of an online user is only eight seconds. If your posts are too wordy, not engaging or complicated, users will keep scrolling. Keep things simple by posting clear, clean photos. Keep captions short and simple and do not overdo it with hashtags.