Not all marketing tactics are the same. Each industry requires different strategies and tools in order to succeed. Marketing a service-based business such as a restaurant, retail clothing store or coffee shop requires the right digital marketing tactics to bring in more customers and increase your local influence. Here are some tips for marketing your service-based business.
User-Generated Content
If you own a restaurant, you want customers to come back regularly so you can maintain a loyal fan base and obtain their feedback. Take some of the work off your plate by inviting customers to share photos, reviews and feedback to their social media accounts. Once they tag you in a post, you can share it and show how much your customers love your food.
Influencer and foodie culture is dominating social media these days, so why not take advantage? Partnering with local food bloggers and influencers is a great way to generate new followers and get your name out there. For restaurant owners, try collaborating with other nearby restaurants to learn more about your community and share recipe ideas.
Get Your Name Out There
Competition within the service industry is at an all time high. With new restaurants and stores opening daily, you do not have time to sit around and wait for customers to show up. Luckily, the internet age has allowed for more advertising avenues so businesses can get their name out there.
Start with regularly posting to social media. This can be as easy as posting products, food, staff members or new items. Keep your customers updated on events, sales, new products and store hours in real time. Social media is also a great customer service tool, as you can easily reply to customer messages and obtain feedback from your most active users.
If social media is not your jam, consider working with a digital marketing agency or exploring other advertising options. Start an email campaign, run a Google ad to bring more traffic to your website, hand out flyers or give out stickers to customers.
For example, Flaming Amy’s Burrito Barn in Wilmington, North Carolina is known for handing out stickers to customers. These stickers can be seen all over town and act as a free advertising tool for the restaurant.
Set Yourself Apart
What sets your business apart from other competitors? What makes your food better than the competition? What makes your clothing store more appealing? Set yourself apart from other competitors by building a unique brand that customers will gravitate towards.
Offer things that your competitors do not. Add something special that customers can only get when they come to your store. Whether it is friendly customer service, free add-ons, rewards programs or daily specials, keep customers coming back with a unique experience.
For example, self-serve beer taprooms like Bigfoot Tap House in Raleigh, North Carolina are becoming more popular due to their easy-to-use format and unique customer experience. Customers can try as many beers as they want on their own time, eliminating bartender wait times and customer complaints.
Work with Us on Building Your Brand
Brand development takes time and effort, regardless of your industry. Luckily, we have ample experience in marketing service-based businesses. Let us help you bring in more customers and grow your business. Browse our portfolio page to see examples of our work or contact us for a free quote.
