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How to Create an Effective Email Marketing Campaign

Email marketing campaigns are one of the most effective ways to maintain a loyal customer network and keep users up to date on your company’s progress. Not all marketing campaigns are created equal.

The last thing you want is for users to send your newsletter into the spam folder after you have spent all day writing it. Increase customer retention and let users know more about you with these effective marketing campaign tips.

Focus on the Subject Line

Think of your email subject line as your first impression to your readers. Make readers excited when your company’s name pops up in their inbox. If you have an eye-catching subject line, users are more likely to click on them and read your email.

Depending on the subject of your email, there are things to consider when writing your subject line. Here are some examples of effective email subject lines.

  • “10 Ways to Practice Mindfulness During Quarantine.”

  • “We Miss You! Here’s a Special Offer Just for You.”

  • “Forget Everything you Know About Graphic Design.”

Why do these subject lines work? They either offer personalized deals, educational opportunities and easy-to-read lists. Our eyes are naturally drawn to numbers and lists, making subject lines like these stand out in a never-ending sea of unread emails.

Be sure to avoid spammy words like “urgent”, “win” or “bargain” and limit the use of exclamation points and writing in all caps.

Email Marketing Software

Entrepreneurs have a never-ending list of tasks, typically making email marketing campaigns fall to the end of the to-do list. Email marketing software like Mailchimp and Hubspot allow you to schedule when emails are sent out, easily add subscribers and keep track of analytics. Mailchimp is free and is user-friendly, perfect for small businesses.

Tell a Story

Marketing emails go beyond sending out coupons and deals. Your subscribers want to get to know you. How did you become a business owner? What challenges do you face on a daily basis? While opening yourself up can be hard, it will allow you to connect with your readers on a personal level.

Keep it Educational

The days of the spammy sales pitch are over! Nowadays, consumers want to be educated rather than sold to. Show them that you are at the forefront of your industry by providing useful, educational information in your marketing emails. Discuss new trends, current events or anything relevant to your field.

Hire a Copy-writing Pro

We know that taking time out of your busy schedule to write captivating marketing emails is difficult. That is why we offer copy-writing services to our clients, so you can have the best written content for your marketing campaigns. Contact us today to learn more about our services.


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