• Taylor Bragg

How to Create an Effective Email Marketing Campaign

Email marketing campaigns are one of the most effective ways to maintain a loyal customer network and keep users up to date on your company’s progress. Not all marketing campaigns are created equal.

The last thing you want is for users to send your newsletter into the spam folder after you have spent all day writing it. Increase customer retention and let users know more about you with these effective marketing campaign tips.

Focus on the Subject Line

Think of your email subject line as your first impression to your readers. Make readers excited when your company’s name pops up in their inbox. If you have an eye-catching subject line, users are more likely to click on them and read your email.

Depending on the subject of your email, there are things to consider when writing your subject line. Here are some examples of effective email subject lines.

  • “10 Ways to Practice Mindfulness During Quarantine.”