Are you struggling with gaining traction on social media? Do you want your online presence to grow? We are here to help. Here are five ways to get your business noticed on social media.
Know Your Audience
As a business owner, knowing your audience is crucial for increasing your revenue. This can also help you increase your social media following. When starting out, it can be hard to know what your audience will be. Here are some things to keep in mind:
What age demographic am I trying to reach?
Do I want to stay local or expand my reach worldwide?
What is unique about my business?
How do I appeal to multiple demographics?
Luckily, most social media platforms will offer analytics and insights so you can track your engagements and followers. The more followers you have, the more precise your insights will be.
Think of your social media pages as a fire and your content the fuel. If you do not post consistently, users are less likely to engage with your account or keep up with your business.
Posting frequently will keep users coming back so they can see what you have to offer. We know all entrepreneurs have hectic schedules, so consider setting up a posting schedule to keep your social media pages up to date.
It seems like every Instagram account is run by a professional graphic designer these days. While nice, clean graphics are aesthetically pleasing and provide your pages with a theme, they tend to lack variety.
Providing a mix of graphics, photos and videos will keep users more engaged and allow them to get to know you. Start with posting some introductory photos of you and your team or make a video highlighting your services.
Connect with Users
Social media can be a great way for you to connect with your customers. Engage users by asking them questions in your posts, doing live videos or collaborating with fellow local businesses. This will show your followers that you are approachable and easy to work with.
Social media is also a great tool for customer service. These days, customers are much more likely to message you on social media to ask about your business, so make sure you stay up to date on social media messages.
Know What Platforms Work for You
There is a wide variety of social media platforms out there. Depending on your business, certain platforms may work better than others. For example, older audiences typically respond better to Facebook and email marketing, whereas younger audiences gravitate toward newer platforms like TikTok and Instagram.
If you are unsure on which platforms to use, try multiple! Posting on multiple platforms will give you detailed insights into your audience and engagements. Do not be afraid to try something new. Social media trends are always changing so it is essential to stay up to date or hire a social media expert.
Leave it to the Pros
Our social media specialists at Johnson Branding and Designs are ready to help you navigate your online media. Not only do we provide a personalized marketing plan for each client, we keep up with current trends and insights so your pages will always be up to date. Tell us your vision and we will take it from there. Contact us today for a free quote or follow us on Facebook and Instagram to stay up to date.