Personal branding is the understanding and intentional effort to create and influence public perception of an individual by positioning them as influencers in their industry, elevating their reputation, and separating themselves from the competition, to advance their career, increase their circle of influence, and have a larger impact. 

At JBD the process of personal branding involves finding your uniqueness. From there we are able to build an audience for the things you want to be known for. Our goal is to create something that conveys a message that can be monetized and respected in your industry.